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In the final episode of our Business Survival Guide where I interviewed 4 CEO's who are models of longevity in business and the true entrepreneurial spirit, I interview long time (16 years) colleague, client and friend, Jennifer Ettinger, CEO of Pink Dreams Inc. a Social PR Agency.
“I really believe in faith, and that it’s going to work out and that I need to get my ego out of the way during difficult times… Whether I create a different program, or am wearing a different hat, doesn’t lesson who I am as a business person. And I will find the new people who will attract to the new program, or the new ways, or the new me." Jennifer Ettinger Learn to market like you plan to stay in business.
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"Rebecca and I have worked alongside one another for 16 years. She started as my Brand manager and blossomed into her own full-service media agency @startuptosuccessmc . She suggested we bring back my newsletter, and within 10 minutes of sending out, I had an invitation for a brand collaboration and a sale! Have a listen as Rebecca she shares her “top tips”for moving your business forward through unsettling times."
https://www.stsmarketingacademy.com #AtHomeWithJen #DigitalSeries #socialtv #socialmediacorrespondent #startupforsuccess #marketingstrategy #entrepreneurlife #marketingtips #togetherathome https://www.pinkdreamsinc.com @pinkdreams.inc @fityourstyle I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Jeanine Kinzie, Co-Founder of Great Lakes Insurance & Financial Services Agency, another entrepreneur who started her business during the early 2000's economy crash, talks about being willing to make sacrifices to keep your business going and how she approached and fought through the last challenge to her business in 2014. You may even learn some things about life insurance and the opportunity that exists right now. These are the times we except imperfections as we communicate over varying internet connections and devices, there is a bit of echo in Jeanine's audio we reduced as much as we could, but I think what she has to share is well worth listening too and can be clearly heard. Learn to market like you plan to stay in business. Welcome to the second interview in this series about what it takes to have longevity in business through predictable and unforeseen crisis. I asked 4 CEO's, in business since the last financial crisis, their advice on how a business can survive COVID19...
In today's episode, Pranay Rajgarhia, Founder and CEO of SolidCircle, LLC talks about the difference between being a leader and a manager through times like these and the importance of having built the right team beforehand and why that matters. Learn to market like you plan to stay in business with the STS Marketing Academy! I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Bruce Fikowski, CEO of GetAssist Inc and Controller of The Crossing Resort shares what steps to take immediately and the mindset that will get you through until the end of the crisis which "will pass." Learn to market like you plan to stay in business with the STS Marketing Academy!
The Coronavirus (COVID-19) has more people than ever working remotely. Something that I have always said when hiring staff, "is not for everyone." Many may be trying to work from home for the first time, or at least every day remotely, not to mention with the kids in the mix with whole school districts closed.
I started STS Media, Marketing and Consulting Agency in 2008, another time of crisis in our country when the economy took a downturn, and many people were losing their jobs. At the time, I had five young children at home, two not yet in school. Through trial and error in the beginning, I came up with these tips to help manage the struggle of staying focused while working at home:  You are balancing career, family and household, but something is missing from your checklist...that something is you! Come to our workshop where speakers Connie Kelly and Rebecca LeClaire will discuss the importance of listening to what your body is trying to tell you and practicing how to ask for what you need so you can keep going with all that you do without crashing! Bring your business cards for networking, too! Lunch is provided from Farm House Deli Cost is 15.00. Seating is limited, please RSVP: https://www.facebook.com/events/944768432569994/  Connie Kelly, B.S. MedSci, N.H.E. (Natural Health Educator) Owner, Custom Wellness Nutritional Health Practitioner  Rebecca LeClaire
Founder & CEO, Start-up to Success Media, Marketing & Consulting Agency Business Consultant & Marketing Guru  I have to admit I have days that I feel enslaved by social media. I have days where I am uninspired about my own brand and I just draw a blank as to what I should post on my business social media pages...and I'm a social media marketer! I can only imagine how you must feel. My excuse is usually that I don't have enough time for my own marketing because I am busy marketing for my clients, which I guess is a good problem to have, but I know better. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burned out, and sometimes just don't have the creative energy that each day requires to put our message out there.
So what do we do about that?  I'm an empath.
That's different than having the ability to have empathy for others. It is an every day, every minute state of being. I'm not just able to understand how someone is feeling; I actually feel it as if it's happening to me. If someone is in pain, it hurts me, and I want to take that pain away. Being an empath means I'm susceptible to unhealthy relationships and being taken advantage of, but it also means I'm kind, I experience joy when other people triumph, and I am able to make genuine connections very fast. It took many experiences both positive and negative through my adult years to realize this about myself and to come to a place where I embraced it. I had to decide that if I was truly going to live, I could no longer shield myself from the the emotions that were not so pleasant to feel, because otherwise I was just a shell of who I truly am, and the people I care about and myself would never benefit from the many positive aspects of being an empath. Being a very logical person, I had always thought that was the part of my personality that was going to get me ahead in business. It was not until I embraced my emotional strengths and let the two work together that I experienced true success. OK, so we aren't all empaths...and even using a little empathy can be scary because emotions sometimes are negative, or the connection they bring may not be something you have the energy for. So, we avoid communicating with emotion, especially at work. Many of us operate with two personas-- one for home and one for business. We stifle our true selves in professional settings, but by doing that, we also stifle creativity, happiness and true connections. What do you think? Do emotions have a place in business? In marketing? Now, what do you feel? Can you use your emotions in a positive way to be successful? The STS team recently hosted our first two networking events at the new office and we’re looking forward to hosting many more! The positivity, camaraderie, and community-connectedness that networking brings to our small business and all businesses is absolutely invaluable. It’s our belief that all professionals should make an effort to partake in networking of some kind, whether you’re a beginning novice or top-level expert in your field. If not immediately, you will soon see the immense benefit of “getting yourself out there”. Not only does it aid in building long-standing relationships with others in the community, but it also advances the visibility and positive reputation of your own business. Fact: Only 1 in 4 professionals do not network at all, according to HubSpot. Don’t be one of those 1-in-4! Instead, join us to be one of the 3-in-4 professionals that does network. For many, the difficult part is the vulnerability factor. You’re putting yourself on a platform that opens the door for individuals to ask questions, inquire into the details of your business, and more; but that’s the exciting part! Why not take advantage of free promotion for your business and the chance to discuss your passions, all while and having a little fun along the way? It's truly a win-win. If you’re new to networking (or even if you’ve been around the networking block), we would love to have you join us for any/all of our upcoming networking events! Join us every first and third Wednesday of the month from 8:45 to 9:45 a.m. for our bi-weekly Coffee Connector Networking Sessions, or just drop in for one session per month when your Wednesday morning schedule allows. Stay up to speed with all of our networking pow-wows by visiting our Facebook page, and learn more about how you can take advantage of our Conference Room/Meeting Space for your own meeting needs. We can't wait to see you soon!  |
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