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I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Bruce Fikowski, CEO of GetAssist Inc and Controller of The Crossing Resort shares what steps to take immediately and the mindset that will get you through until the end of the crisis which "will pass." Learn to market like you plan to stay in business with the STS Marketing Academy!
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The Coronavirus (COVID-19) has more people than ever working remotely. Something that I have always said when hiring staff, "is not for everyone." Many may be trying to work from home for the first time, or at least every day remotely, not to mention with the kids in the mix with whole school districts closed.
I started STS Media, Marketing and Consulting Agency in 2008, another time of crisis in our country when the economy took a downturn, and many people were losing their jobs. At the time, I had five young children at home, two not yet in school. Through trial and error in the beginning, I came up with these tips to help manage the struggle of staying focused while working at home:  You are balancing career, family and household, but something is missing from your checklist...that something is you! Come to our workshop where speakers Connie Kelly and Rebecca LeClaire will discuss the importance of listening to what your body is trying to tell you and practicing how to ask for what you need so you can keep going with all that you do without crashing! Bring your business cards for networking, too! Lunch is provided from Farm House Deli Cost is 15.00. Seating is limited, please RSVP: https://www.facebook.com/events/944768432569994/  Connie Kelly, B.S. MedSci, N.H.E. (Natural Health Educator) Owner, Custom Wellness Nutritional Health Practitioner  Rebecca LeClaire
Founder & CEO, Start-up to Success Media, Marketing & Consulting Agency Business Consultant & Marketing Guru  I have to admit I have days that I feel enslaved by social media. I have days where I am uninspired about my own brand and I just draw a blank as to what I should post on my business social media pages...and I'm a social media marketer! I can only imagine how you must feel. My excuse is usually that I don't have enough time for my own marketing because I am busy marketing for my clients, which I guess is a good problem to have, but I know better. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burned out, and sometimes just don't have the creative energy that each day requires to put our message out there.
So what do we do about that?  I'm an empath.
That's different than having the ability to have empathy for others. It is an every day, every minute state of being. I'm not just able to understand how someone is feeling; I actually feel it as if it's happening to me. If someone is in pain, it hurts me, and I want to take that pain away. Being an empath means I'm susceptible to unhealthy relationships and being taken advantage of, but it also means I'm kind, I experience joy when other people triumph, and I am able to make genuine connections very fast. It took many experiences both positive and negative through my adult years to realize this about myself and to come to a place where I embraced it. I had to decide that if I was truly going to live, I could no longer shield myself from the the emotions that were not so pleasant to feel, because otherwise I was just a shell of who I truly am, and the people I care about and myself would never benefit from the many positive aspects of being an empath. Being a very logical person, I had always thought that was the part of my personality that was going to get me ahead in business. It was not until I embraced my emotional strengths and let the two work together that I experienced true success. OK, so we aren't all empaths...and even using a little empathy can be scary because emotions sometimes are negative, or the connection they bring may not be something you have the energy for. So, we avoid communicating with emotion, especially at work. Many of us operate with two personas-- one for home and one for business. We stifle our true selves in professional settings, but by doing that, we also stifle creativity, happiness and true connections. What do you think? Do emotions have a place in business? In marketing? Now, what do you feel? Can you use your emotions in a positive way to be successful? The STS team recently hosted our first two networking events at the new office and we’re looking forward to hosting many more! The positivity, camaraderie, and community-connectedness that networking brings to our small business and all businesses is absolutely invaluable. It’s our belief that all professionals should make an effort to partake in networking of some kind, whether you’re a beginning novice or top-level expert in your field. If not immediately, you will soon see the immense benefit of “getting yourself out there”. Not only does it aid in building long-standing relationships with others in the community, but it also advances the visibility and positive reputation of your own business. Fact: Only 1 in 4 professionals do not network at all, according to HubSpot. Don’t be one of those 1-in-4! Instead, join us to be one of the 3-in-4 professionals that does network. For many, the difficult part is the vulnerability factor. You’re putting yourself on a platform that opens the door for individuals to ask questions, inquire into the details of your business, and more; but that’s the exciting part! Why not take advantage of free promotion for your business and the chance to discuss your passions, all while and having a little fun along the way? It's truly a win-win. If you’re new to networking (or even if you’ve been around the networking block), we would love to have you join us for any/all of our upcoming networking events! Join us every first and third Wednesday of the month from 8:45 to 9:45 a.m. for our bi-weekly Coffee Connector Networking Sessions, or just drop in for one session per month when your Wednesday morning schedule allows. Stay up to speed with all of our networking pow-wows by visiting our Facebook page, and learn more about how you can take advantage of our Conference Room/Meeting Space for your own meeting needs. We can't wait to see you soon!  Get all your business media and marketing needs |
| |  Dana Walsh - Photographer |  Dana at Work | |
Video Interview
A video interview is where you harness the power of digital media, as a video has far-reaching benefits for your business:
We acknowledge this is the scariest form of media to embrace. But, rest assured we will be with you every step of the way. You will be given questions to prepare for before the date of the media blitz, and our warm team of media and marketing professionals will interview you as we film so you can talk conversationally and come across as genuine and at ease in the final output.
- Videos make personal connections for you
- Video improves search engine ranking
- Your social media is more dynamic and gets more views
- You can use video to communicate the values of your company
We acknowledge this is the scariest form of media to embrace. But, rest assured we will be with you every step of the way. You will be given questions to prepare for before the date of the media blitz, and our warm team of media and marketing professionals will interview you as we film so you can talk conversationally and come across as genuine and at ease in the final output.
| |  Trent Ramos - Videographer |  Rachel Nuner - Interviewer | |
Online Marketing and Brand Presence Consultation
Sit down with our CEO and Business Consultant Rebecca LeClaire and get an assessment of your online brand presence. We will look at:
Don't have a website or social media yet? That's OK too; this is your chance to create a strategy and find out what you need to do to make it happen. You will learn the right steps to take, and what activities to avoid.
- Website Performance
- Search Engine Ranking
- Brand Message
- Social Media Strategy
- How to support your business goals with digital media
Don't have a website or social media yet? That's OK too; this is your chance to create a strategy and find out what you need to do to make it happen. You will learn the right steps to take, and what activities to avoid.
| |  Rebecca LeClaire - Business Consultant | |
What Are You Waiting For?
Sign up, pick your date and time, make payment and you are all set to get all your online media and marketing for the rest of 2019!
This limited time opportunity is valued at $1500, and we are offering it for $700!
This limited time opportunity is valued at $1500, and we are offering it for $700!
*All media and information you walk away with from this event, is yours to use in any way you see fit, you are under no obligation to hire our agency in the future.
They say a picture is worth a thousand words, but what if there was a new saying that a video is worth a million views? You might be wondering how that correlates to a picture being worth a thousand words. Well, it’s no secret that we live in a world where social media and technology are at an all time high in both growth rates and popularity. Think about it, what is the first thing you do in the morning? We’d bet it doesn’t include getting up to turn on the coffee, considering we now have timed coffee makers already. Instead, you likely reach for your phone to turn the alarm off, adjust the brightness as to not blind yourself, then finally you tap that first social media app of the day. You scroll, like, share, watch, and maybe even comment on certain posts that have appeared out of thin air while you were sleeping. There are certain posts, though, that specifically capture your attention for longer periods of time. These attention-grabbers tend to be none other than...videos! Picture this: You come across a video that happens to be 10 minutes long, but miraculously it captures your attention the entire time due to its engaging nature, so before you know it you’re rushing to get ready because you watched all 10 minutes. Are you chuckling? We are, too, because this has happened to all of us! Keep the following questions in mind next time you find yourself engaged with a video.
Writing, in one form or another, is instilled in every culture. So, why not use it to your professional advantage? While written content might not be the sole component of successful marketing efforts, it is a great enhancement tool and can help “seal the deal”. Professionally written content across all of your platforms can offer helpful information in a way that individuals clearly understand, thus cementing your expertise in their eyes and adding yet another layer to their trust in your company.
The following are examples of the abundant ways professional writing can be used to enhance your business presence and make it soar. Check them out, then be sure to get in touch to discuss how our professional content writing services can best serve you.
The following are examples of the abundant ways professional writing can be used to enhance your business presence and make it soar. Check them out, then be sure to get in touch to discuss how our professional content writing services can best serve you.
We’ve all heard of the adage, “If you want something done right, you have to do it yourself?” Well, I’m finding more frequently, the saying should read, “If you want something done right, hire a professional.” There are certain jobs that you should not attempt yourself and should instead seek the help of an expert, like hiring an electrician for electrical work. One of these jobs that businesses should outsource is professional photography. In an age when everyone with a smartphone is a photographer, it may seem like skimping on professional images is a viable option, right?
Wrong!
So why is Professional Photography essential for your business?
Wrong!
So why is Professional Photography essential for your business?
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