 Is your local business struggling to gain recognition online? A lot goes into finding leads, but being an entrepreneur is time-consuming!
Whether you own a small or medium-sized business, marketing is essential to gaining traction. Yes, it takes time, but not if you outsource to a marketing agency. Read on to learn how to save money and efforts on online marketing. Why Marketing Is Crucial for All Businesses EVERYONE is online! Engagement isn’t just a luxury. Marketing allows you to communicate with customers and attract new audiences. Consumers look to Facebook, Instagram, and Google for information, services, and products. So, you’ll need to be visible to communicate, generate leads, create social proof, and retain customers. Utilize the Best Tools and Experience You can avoid managing your social media alone by outsourcing a marketing agency. Outsourcing saves time in-house and leads to better response with leads. Why not just hire a full-time in-house employee? It’s cheaper to pay an agency! You can set your budget and optimize marketing costs. You only pay for the work that gets done for your needs, not an hourly rate for an employee. This route excludes the cost of hiring, training, benefits, insurance, and taxes.
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 Local Service Businesses, do you have your location on your Facebook and other social media business pages?
I recently went searching for a handyman service on Facebook by a name I had been given. I found five businesses with the same name! Only two of them had their location listed. None of them were in my area. That handyman, whoever he may be, lost business from word-of-mouth marketing that day. We all know that word-of-mouth is the life blood of small local businesses, but it failed him that day because of something that takes less than five minutes.  When you are consistent in your small business marketing it yields these results:
1. SEO - Regularly posting new content in places like your website's blog or changing page content to stay up to date with what you offer and what your goals are; or posting on social media channels whose posts show up on Google (like Twitter) increases your website's search engine standing.  Our marketing agency is finding a trend with building and service contractors that come to us for help. They just aren’t getting the results promised when they signed up to have a website and business listing created that was supposed to deliver marketing, SEO, and high visibility for leads. Instead, they find they have been paying upwards of $1200 to $1500 a month and are getting nothing but spam emails, if anything at all. As a result, their call to us is usually a last-ditch effort. They wonder if online marketing is an effective means of getting new clients for a local service business, or does it all have to be word-of-mouth and a Facebook page?
After 14 years of helping small local contracting and service businesses, I can tell you that you should expect everything you were promised, but at half the price! We get results for these kinds of companies, period. We do not believe in a set it up and forget it approach, leaving it to automation. We are hands-on everywhere your business is present online EVERY DAY. We don’t rest until you get leads. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐰𝐨𝐫𝐤. I am talking about any service you pay for monthly that told you, “we will build you a website or business listing that you pay monthly to have, and it will do well because it is part of our specialized network for contractors that we do marketing for." But, unfortunately, this usually means that YOU DO NOT OWN your website, and the minute, and I mean THE minute, you cancel, YOUR website vanishes, and the marketing and listings they set up for you vanish! 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬.
We still believe in email marketing! It works when it is done right. If you aren't getting results, consider these 7 tips from Span Global Services. If you still need help, we would love to assist you!
1. A catchy subject line 2. Visuals 3. Alt text 4. Mobile responsiveness 5. Organized layout 6. Personalized dynamic content 7. Optimized footer I am grateful to be recognized by my industry for leadership and the work I have done to help people and businesses survive and thrive during the pandemic. I am incredibly honored to be among this group of 9 other inspiring women in positions of leadership offering innovative and helpful solutions to the world. I am a firm believer that success should not be measured by the money that you make, but rather by the people that you have helped. Rebecca LeClaire CEO - Startup to Success Media, Marketing and Consulting Company    Lately, we have been devoting our time to our clients, helping them fight the good fight to stay afloat through one of the most challenging times to operate a business in the last fifteen years.
That hasn't left a lot of time for writing, but today, as CEO of Startup to Success Media, Marketing and Consulting Agency, I have had enough of a disturbing trend and felt it warranted to take some time away from the front lines.  Choose the scenario that best fits you:
1. You’re looking to be recruited for a new job. 2. You’re waiting to hear back on a proposal you submitted for a contract. You have all the credentials, but someone with less experience gets chosen, and you weren’t even asked for a meeting. Wondering why they would possibly be hired rather than you, you check out their LinkedIn profile. Then you see it: their stunning profile picture and an impressive write-up. In situations like these, your bio and image could quite literally be your real money maker. Read on for tips on how to perfect that portrait to engage prospects with your experience and offerings.  When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post. Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic. Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help. |
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