 Lately, we have been devoting our time to our clients, helping them fight the good fight to stay afloat through one of the most challenging times to operate a business in the last fifteen years.
That hasn't left a lot of time for writing, but today, as CEO of Startup to Success Media, Marketing and Consulting Agency, I have had enough of a disturbing trend and felt it warranted to take some time away from the front lines.
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 Choose the scenario that best fits you:
1. You’re looking to be recruited for a new job. 2. You’re waiting to hear back on a proposal you submitted for a contract. You have all the credentials, but someone with less experience gets chosen, and you weren’t even asked for a meeting. Wondering why they would possibly be hired rather than you, you check out their LinkedIn profile. Then you see it: their stunning profile picture and an impressive write-up. In situations like these, your bio and image could quite literally be your real money maker. Read on for tips on how to perfect that portrait to engage prospects with your experience and offerings.  When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post. Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic. Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help. Use this guide from Constant Contact to ensure your social media graphics for business marketing are up to speed with this year's requirements—dimensions per platform matter. If you don't use the right ones, essential parts of your imagery can be cut off, especially on mobile, where the majority of your audience will see your social media marketing.
 No one will disagree that 2020 was a wild year for a variety of reasons. What was particularly interesting to us here at STS was the same kind of project we had all year long.
Can you guess what it was? Hint: look at the article title. Every new marketing client that engaged us in 2020 needed their website rebuilt. Here are the problems presented to us that are clues the website is part of the problem:
The depth and longevity of an entrepreneur’s success depends on many factors. Things like industry, work environment, world events, leadership style, personality, grit, and more come into play. In most cases, the motivating factors that drive entrepreneurs to “just start” are the same ones that ultimately lead them to success.
I wanted to personally explore the characteristics/expectations of entrepreneurs and businesses that last, especially those that last amid hardship. I interviewed four CEOs who exemplify what it takes to attain longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive the COVID-19 pandemic and much more. Learn how one brave entrepreneur approached COVID19 just as she was about to open her new art studio and school, Brave Art Studios & Gallery. She shares why it is so important to be marketing even when things are shut down and how the STS Marketing Academy has helped her do it more strategically.
Paulette Carr - https://www.facebook.com/BraveArtStudiosandGallery/ learn to market like you plan to be in business! In the final episode of our Business Survival Guide where I interviewed 4 CEO's who are models of longevity in business and the true entrepreneurial spirit, I interview long time (16 years) colleague, client and friend, Jennifer Ettinger, CEO of Pink Dreams Inc. a Social PR Agency.
“I really believe in faith, and that it’s going to work out and that I need to get my ego out of the way during difficult times… Whether I create a different program, or am wearing a different hat, doesn’t lesson who I am as a business person. And I will find the new people who will attract to the new program, or the new ways, or the new me." Jennifer Ettinger Learn to market like you plan to stay in business. "Rebecca and I have worked alongside one another for 16 years. She started as my Brand manager and blossomed into her own full-service media agency @startuptosuccessmc . She suggested we bring back my newsletter, and within 10 minutes of sending out, I had an invitation for a brand collaboration and a sale! Have a listen as Rebecca she shares her “top tips”for moving your business forward through unsettling times."
https://www.stsmarketingacademy.com #AtHomeWithJen #DigitalSeries #socialtv #socialmediacorrespondent #startupforsuccess #marketingstrategy #entrepreneurlife #marketingtips #togetherathome https://www.pinkdreamsinc.com @pinkdreams.inc @fityourstyle I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Jeanine Kinzie, Co-Founder of Great Lakes Insurance & Financial Services Agency, another entrepreneur who started her business during the early 2000's economy crash, talks about being willing to make sacrifices to keep your business going and how she approached and fought through the last challenge to her business in 2014. You may even learn some things about life insurance and the opportunity that exists right now. These are the times we except imperfections as we communicate over varying internet connections and devices, there is a bit of echo in Jeanine's audio we reduced as much as we could, but I think what she has to share is well worth listening too and can be clearly heard. Learn to market like you plan to stay in business. |
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