Marketing Consulting

As a small, local business owner, you have probably heard marketing defined in many different ways. In fact, many different kinds of marketing services are offered to you, like printing, promotional gifts, website development, PR, video production, ads, email marketing, and social media marketing, to name a few. But which of these things are right for YOUR business? How do you figure it out without spending a lot of money on methods that may not work?

During 3 months of weekly consulting, we will cover the totality of marketing with a strong emphasis on your online marketing. How we define marketing is very important because it is at the heart of how and why we do what we do. It will guide us in developing an efficient and effective process to help YOUR business grow. It will also help us decide which marketing methods will give you the most return on your investment of time and money. You will be taught a modality that I have coined, "Empathetic Marketing," which is highly effective in connecting with and influencing your target market.

How We Will Define Marketing
Delivering a strategic message:
  • At the right time
  • In the right place
  • To the right people
  • Using the right language that they need to hear
To influence a desired outcome.
As we work through each element of how the definition of marketing applies to YOUR business, we will develop a strategy and a process that will make marketing an easy task that is not time-consuming or overwhelming.

You will walk away with:
  1. An analysis of the current state of your business's online presence and what we can do about it
  2. A method to map out your goals (i.e., bring in more traffic to my store or restaurant, sell more of a particular type of product)
  3. Tools to use that will save you time
  4. A roadmap that lays out what marketing services are right for your business that will save you money
  5. Tools that help you strategize what your marketing message should be even as the seasons and your goals change
  6. A plan for how you can reach your customers based on what they want to hear and see from you and where you can find them
  7. Strategies for creating social media content that doesn’t leave you staring at your computer with writer’s block
  8. The elements of a social media post that reach people who don’t know anything about your business
  9. The elements of a social media post that influence a desired action

You will learn:
  1. How to engage your brand with people on social media without having to look at your phone for notifications all-day
  2. Where your business should be represented online
  3. Whether or not you need a website
  4. Whether or not your website is performing as it should on search engines
  5. Whether or not your website is performing as it should by attracting and influencing customer action
  6. What other forms of marketing you should be implementing
  7. How to make all your marketing efforts work in concert together
  8. How to measure your marketing’s effectiveness

You will receive:
  1. Feedback - As you practice the principles and begin to carry out your custom roadmap throughout the consulting, you will receive real time feedback on your progress from your consultant with over 15 years of experience.
  2. Resources - You will be given resources developed or vetted by your consultant to make marketing easier.
  3. Support - When your consulting comes to a close, you will have gained a life-long cheerleader and available mentor who is in your corner.

Setup a FREE Consultation to see if Marketing Consulting is for you!
Sessions can be done in person, via Phone, or Zoom for anyone in the U.S. or Canada.