As a small business owner, you probably encounter plenty of ads about the complexity of Artificial Intelligence (AI) marketing. They claim to do hours of work in seconds and create more relevant content, but let's look deeper.
Does AI have the same capabilities as personal marketing agencies? Walk away being able to make an informed decision about who should handle your marketing. Consider how personal marketing agencies contrast those of AI.
AI Certainly Has Limitations.
Beware: AI has and will make SERIOUS mistakes. Even artificial intelligence requires learning, so when entrepreneurs entrust it, they need to be careful in the beginning. In fact, this month, Elon Musk and other tech leaders have asked for a 6-month global moratorium on further development because of the unknowns of what it is capable of and concerns over its harm. Here are some examples of past failures:
AI Lacks Emotional Intelligence, But WE Don't!
Here are ways that AI marketing differs from personal agencies like us:
At STS, we strategize to direct action from the readers based on your goal(s). We consider what motivates the PEOPLE in your target audience. So, we focus on their needs and the emotions surrounding them.
How do we do that?
We mentally relive our own LIFE experiences and how we emotionally process them.
Decide for yourself which marketing approach sounds more practical. No matter where you are, we can get your business results with the strategy, skill, and empathy that AI lacks. Contact STS for marketing consulting, content creation, social media marketing, strategic website design and any other services that your business needs to reach PEOPLE.