 Small business owners, don't waste your time on AI-generated marketing! So far, this new technology comes with many issues. Instead, turn to a marketing agency with real people who produce original content.
Significant Investments and Larger Disappointments According to Goldman Sachs’ report “Gen AI: Too Much Spend, Too Little Benefit?” tech giants, utilities, and other companies will invest an estimated one trillion dollars throughout the next few years on AI infrastructure in various sectors. Unfortunately, at this point, there is little to show for it. Furthermore, Jim Cavello doesn't believe that AI is designed to solve the complex issues that investors are counting on. In all areas of the business world, tasks require mental work AND real-world interaction. AI is unable to improve the latter anytime soon materially. Sachs’ report states, “The human brain is 10,000 times more effective per unit of power in performing cognitive tasks vs. generative AI.” Writer Alex Roddie believes that if we exclusively depend on AI, content will become rigid without creativity or originality. Acemoglu senses that AI won't be able to translate open-ended tasks with more than one correct answer.
0 Comments
 Attention small business owners: Your Google Business Profile websites sunsetted on March 5th, 2024. The websites will redirect to Google Business Profiles until June 10, 2024. So, you have until then to link to a new website, or your viewers will be sent to a 404 error page!
It's time to reap the benefits of a new, professional, and effective business website. Visibility Is Essential! You may already know that over 90% of the U.S. population is online, and as years go by, the benefits of having a website increase in value. Let's face it: your competitors probably have a website, so if you aren't online, they will interact with consumers first. While it's essential to have a business website, you should consider the professionalism of your options. For example, Google Business Profile sites were basic and generated by information on your Google Business Profile. Furthermore, Google Sites’ new AI model, Genie, may not have mastered SEO effectiveness yet. (This is just one of many examples of tech companies throwing out the baby with the bath water when it comes to fully embracing AI.) DIY platforms like Wix are wrought with internal coding issues that don’t perform well on search engines and render unreliable formatting.  As a small business owner, you probably encounter plenty of ads about the complexity of Artificial Intelligence (AI) marketing. They claim to do hours of work in seconds and create more relevant content, but let's look deeper.
Does AI have the same capabilities as personal marketing agencies? Walk away being able to make an informed decision about who should handle your marketing. Consider how personal marketing agencies contrast to those of AI. AI Certainly Has Limitations. Beware: AI has and will make SERIOUS mistakes. Even artificial intelligence requires learning, so when entrepreneurs entrust it, they need to be careful in the beginning. In fact, this month, Elon Musk and other tech leaders have asked for a 6-month global moratorium on further development because of the unknowns of what it is capable of and concerns over its harm. Here are some examples of past failures:
AI Lacks Emotional Intelligence, But WE Don't! Here are ways that AI marketing differs from personal agencies like us:
At STS, we strategize to direct action from the readers based on your goal(s). We consider what motivates the PEOPLE in your target audience. So, we focus on their needs and the emotions surrounding them. How do we do that? We mentally relive our own LIFE experiences and how we emotionally process them. Decide for yourself which marketing approach sounds more practical. No matter where you are, we can get your business results with the strategy, skill, and empathy that AI lacks. Contact STS for marketing consulting, content creation, social media marketing, strategic website design and any other services that your business needs to reach PEOPLE. |
RSS Feed
