When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post.
Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic.
Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help.
Writing, in one form or another, is instilled in every culture. So, why not use it to your professional advantage? While written content might not be the sole component of successful marketing efforts, it is a great enhancement tool and can help “seal the deal”. Professionally written content across all of your platforms can offer helpful information in a way that individuals clearly understand, thus cementing your expertise in their eyes and adding yet another layer to their trust in your company.
The following are examples of the abundant ways professional writing can be used to enhance your business presence and make it soar. Check them out, then be sure to get in touch to discuss how our professional content writing services can best serve you.