When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post.
Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic.
Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help.
Content creates loyal customers and boosts brand reputation
Believe it or not, people go on the Internet to interact with things that interest them. If your business provides just that, they're more likely to come back, again and again. When consumers see that you have a lot to say about your industry and find it engaging, they're more likely to feel like they're making an educated buying decision. If your competition has more educational and inviting information about what they offer, your audience will likely choose them. On the other hand, if your business can post consistently across multiple platforms, you look like a prominent force in your industry, elevating you above competitors and strengthening your reputation as a trustworthy brand.
Having consistent and appealing posts will not only draw attention to what you have to offer, but it will transform your audience into loyal customers. After someone interacts with your media, you want to form a relationship with them. By continually bringing them back through your compositions, you show that your business always has more to offer. This showcases your expertise and can create returning customers. These customers may even vouch for your services or become company ambassadors.
As a business, it isn't enough to appeal only to new or loyal customers. Having solid articles and posts, and a fair amount of them, allows you to introduce your industry to new people, draw them in as they become familiar, and maintain a relationship with them as they become your customers. Content marketing is a cost-efficient and sure-fire way to offer something to everyone in your audience.
There are innumerable benefits to having fresh content
Having a consistent stream of new media is a must for getting your business recognized. Content applies to everything, not just blog posts. For an email campaign or social media presence to work for your business, they need to be original and strategic too!
The more unique and engaging posts you have, the more keywords you trigger for online searches. On top of that, if you have an extensive online presence that piques your target audience's interest, your website will have a higher on-site-time, which is something search engines calculate when producing results. Considering that 95% of internet users only look at the first page of search results, this is something you want.
Bringing in a set of fresh eyes is key to making sure that your writing doesn't become monotonous or too similar to other blogs. It goes without saying that your business is unique, so your posts should also be! You don't want your brand to be swept away in the forgotten pits of the web, especially when you know you have great things to offer!
Good content takes time and expertise (which marketers have!)
So, you know the importance of having a unique online presence with a writing span that consumers want to engage with. But do you know how to create this media? Do you have the time to do so?
A successful blog is much more than just writing. It's strategy. An experienced content marketer knows how to produce posts that work for your business and targets your intended audience.
Again, content applies to many things. It includes blogs, email campaigns, and social media posts. It's essential to focus on capturing your audience's ears. For your marketing to be successful, the audience needs to have communicated what you need to say and feel like it's what they need to hear. To bring the most attention to your services and hold on to your audience's interest, you need to have different posts across platforms while expressing the same message and maintaining the same voice, the voice of your brand. This is something a competent content marketing team can do for your business masterfully.
Not to mention… the algorithm. I'm sure you've heard this ominous word before, and you might think you know how to handle it yourself, but it may be more challenging than you think. As technology advances, SEO (search engine optimization) is continually changing. Many business owners and blog writers think they know what to do to make their website stand out on internet searches. Still, they end up making mistakes that cause their website to be undiscoverable. Merely writing to produce posts won't cut it; it'll do less than that. Short, repetitive, or unoriginal articles are automatically filtered out and pushed down on search engines. Marketers know how to avoid these and the many other SEO mistakes. Their job is to get you more exposure online, and they do it well!
What to look for when searching for a marketing agency
Ready to take your business to the next level with the help of a content marketer? Considering how essential this marketing tactic is to your business, it's crucial to hire the right team.
Above all else, your writer needs to have a plan for how their contributions will help your business. Well written blogs will be part of a big-picture strategy to help you grow. If asked, your marketer should be able to explain how specific decisions and posts are doing the work for you and helping you reach your intended audience.
The ideal marketing team is adaptable. To provide you with successful media, they must write well and strategically in multiple styles, flipping the switch easily when needed. This flexibility goes a long way. For their input to stay relevant, a content creator needs to stay updated with the rapidly shifting online world and know the most up-to-date SEO tactics. It might seem obvious, but your marketer should be an excellent writer with acute attention to detail regarding spelling and grammar so that they can represent your brand professionally.
A great way to find out if a marketing team has the expertise to help you is to explore how they've helped others. Reading reviews and testimonials before hiring a content marketer can be helpful but may be hard to find since their work represents other companies. However, asking where you can find their work online and how effective it is for that client will give you an excellent idea if you have found an experienced professional. And when you do, it may end up being the best decision you've made for your business!
STS Media, Marketing and Consulting Agency is staffed with capable researchers and strategic writers, important for every spoke of the marketing wheel we service. Contact us to discuss how we can help your business.
Researcher and Writer
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