Start-up to Success Agency
  • Services
    • Testimonials
    • Consulting >
      • Marketing Consulting
      • Startup Consulting
      • Business and Marketing Course
      • Marketing Training for Business Admins
      • Marketing Agency Course
    • All-Inclusive Marketing Package
    • Content Creation
    • Social Media Marketing
    • Strategic Website Design
    • Professional Photography
    • Video Production
    • Professional Profile Makeover >
      • Professional Photo Tips and Trends
  • Our Team
  • Contact
    • Women In Motion Consultation
  • Press
    • Speaking Engagments
  • Business & Marketing Tools
    • Affordable Payroll Service
    • Business Credit Card
    • Automated Sign-up Forms
    • Database to Find Leads
    • Email Marketing
    • Proofreading
    • Social Media Scheduler
    • Website Hosting
  • Blog
Start-up to Success Media, Marketing and Consulting Agency

Blog

Will AI Marketing Work For Your Small Business?

3/29/2023

0 Comments

 
people marketing vs artificial intelligence marketing
As a small business owner, you probably encounter plenty of ads about the complexity of Artificial Intelligence (AI) marketing. They claim to do hours of work in seconds and create more relevant content, but let's look deeper.

Does AI have the same capabilities as personal marketing agencies? Walk away being able to make an informed decision about who should handle your marketing. Consider how personal marketing agencies contrast to those of AI.

AI Certainly Has Limitations.
Beware: AI has and will make SERIOUS mistakes. Even artificial intelligence requires learning, so when entrepreneurs entrust it, they need to be careful in the beginning. In fact, this month, Elon Musk and other tech leaders have asked for a 6-month global moratorium on further development because of the unknowns of what it is capable of and concerns over its harm. Here are some examples of past failures:
  • Within the first 24 hours of launching Twitter's chatbot, Tay, it made racist and sexist comments.
  • Amazon's AI resume filter only recommended male candidates.
  • Autonomous driving accidents
  • IBM Watson, an "Oncology Expert Advisor" in Texas, made dangerous recommendations to medical staff.
  • A facial recognition system in China identified a woman as a jaywalker while she was riding the bus.
  • Amazon's facial recognition system matched 28 Congresspeople with criminal mugshots; 40% were people of color.
  • Snapchat's AI bot gave sexual advice to journalist Geoffrey Fowler, posing as a thirteen-year-old, and advice on how to snag alcohol. So, any minor can consult with the bot inappropriately.

AI Lacks Emotional Intelligence, But WE Don't!
Here are ways that AI marketing differs from personal agencies like us:
  • AI copy sounds robotic — because it is. As a business owner, you probably already know how important a brand voice is. Robots don't sound like YOU.
  • When AI formulates emails and SMS messages, they often appear as spam. It doesn't have the empathy to speak in your desired brand voice.
  • Unfortunately, AI doesn't care whether or not your business succeeds. Here at STS, we do, and we work seven days a week toward your success.
  • While we have the creativity to make your content original, using AI puts your content at risk of blending in with other ads. Brainstorming and strategizing are essential in marketing, and only humans can do that.
  • AI tends to create pesky pop-up ads that freeze your screen for 30 seconds. The idea is to force you to look at the ad, but usually, people think their screens are broken and get frustrated.
  • Even if the spelling and grammar are perfect, AI tends to leave out essential details in copy.
  • AI can't pull from personal or emotional experiences. 
  • When a customer complains, a good response is not one-size-fits-all. Only a heart-to-heart conversation can help you determine a warranted response. What appeased one individual may not appease another. AI doesn't have the emotional intelligence to respond appropriately to body language, facial expressions, tone of voice, and most importantly, intuition.

At STS, we strategize to direct action from the readers based on your goal(s). We consider what motivates the PEOPLE in your target audience. So, we focus on their needs and the emotions surrounding them. 

How do we do that?
We mentally relive our own LIFE experiences and how we emotionally process them.

Decide for yourself which marketing approach sounds more practical. No matter where you are, we can get your business results with the strategy, skill, and empathy that AI lacks. Contact STS for marketing consulting, content creation, social media marketing, strategic website design and any other services that your business needs to reach PEOPLE.
0 Comments

Why Competition is Good for Business

7/28/2022

0 Comments

 
Picture
​Does wondering about your competition keep you up at night?
Competition is not always a bad thing; in fact, it can be good for business!

Not only does it motivate you to strive for excellence to stand out from the crowd, but a little investigation may reveal some opportunities like:
  • Research how your services are different from others and capitalize on that by marketing the things that only you offer.
  • Find out if there is someone who does a part of your service that doesn't bring you enough ROI or that you don't do, and visa versa, and develop a paying referral partnership.
  • Network with services that are busier than you are and see if you can help pick up the slack when they are too busy.

Embracing competition requires you to go out of your comfort zone and develop friendships instead of rivals. Finally, remember, there are many kinds of fish in the sea. Even if you offer exactly the same services as another company, you have different personalities and methods, which will resonate with contradistinct customers. Nobody is you!
CONTACT US
0 Comments

SEO Location Tip #2

7/15/2022

0 Comments

 
location tip for SEO on Google Business Listing
SEO is first driven by location, so it cannot be more important to be thorough about it when creating business listings on search engines. DO NOT FORGET to enter in ALL your service cities on your Google Business listing, not just the town your physical location is in. And if you have a website, make sure they are all indicated in your content there as well!

SCHEDULE A FREE SEO CONSULTATION

In case you missed it, See Location Tip #1.
0 Comments

Should You Outsource Marketing for Your Brand?

6/24/2022

0 Comments

 
The benefits of outsourcing small business marketing
Is your local business struggling to gain recognition online? A lot goes into finding leads, but being an entrepreneur is time-consuming!

Whether you own a small or medium-sized business, marketing is essential to gaining traction. Yes, it takes time, but not if you outsource to a marketing agency. Read on to learn how to save money and efforts on online marketing.

Why Marketing Is Crucial for All Businesses
EVERYONE is online! Engagement isn’t just a luxury. Marketing allows you to communicate with customers and attract new audiences. Consumers look to Facebook, Instagram, and Google for information, services, and products. So, you’ll need to be visible to communicate, generate leads, create social proof, and retain customers.

Utilize the Best Tools and Experience
You can avoid managing your social media alone by outsourcing a marketing agency. Outsourcing saves time in-house and leads to better response with leads.

Why not just hire a full-time in-house employee?
It’s cheaper to pay an agency! You can set your budget and optimize marketing costs. You only pay for the work that gets done for your needs, not an hourly rate for an employee. This route excludes the cost of hiring, training, benefits, insurance, and taxes.
​​​

Read More
0 Comments

Consistency in Marketing Yields Results

6/8/2022

0 Comments

 
results from being consistent in small business marketing
​When you are consistent in your small business marketing it yields these results:
​
​1. SEO - Regularly posting new content in places like your website's blog or changing page content to stay up to date with what you offer and what your goals are; or posting on social media channels whose posts show up on Google (like Twitter) increases your website's search engine standing.

​

Read More
0 Comments

    RSS Feed

    The Startup to Success Consulting System
    Book a marketing or business consulting call with Rebecca LeClaire
    Picture

    Categories

    All
    Artificial Intelligence
    Artificial Intelligence Controversy
    Artificial Intelligence In Marketing
    Benefits Of Outsourcing Marketing
    Benefits Of Using A Marketing Agency
    Brand Message
    Business Competititon
    Business Consulting
    Business Media
    Business Rivals
    Business Videography
    Competition
    Consistency In Marketing
    Content Writing
    Coronavirus Strategy
    COVID19
    Crisis Management
    Crisis Strategy
    Does A Startup Need A Website?
    Do You Need A Website?
    Do You Need Google Ads?
    Do You Need Social Media Ads?
    Elon Musk
    Email Marketing
    Email Marketing Tips
    Empathy
    Entrepreneur
    Events
    Facebook Image Dimensions
    How To Create A Business Page On Facebook
    How To Create Business Profiles On Social Media
    How To Get More Leads On Social Media
    How To Handle Business Competition
    How To Turn A Failing Business Around
    Impact Of Negative Comments
    Instagram Image Dimensions
    In The Media
    In The News
    Is Word Of Mouth All I Need To Market My Business
    Leadership
    LinkedIn Image Dimensions
    LinkedIn Profile
    Longevity
    Making Time For Social Media
    Marketing Consulting
    Marketing Course
    Marketing For Local Service Business
    Marketing For Local Small Business
    Marketing For Trade Business
    Marketing For Trades Contractor
    Marketing Results
    Marketing Strategy
    Online Marketing
    Organizing Social Media
    Outsourcing Marketing
    Partnerships Between Businesses
    Pinterest Image Dimensions
    Print Marketing
    Professional Photography
    Professional Profile
    Reasons Start-ups Fail
    Reasons To Use Social Media
    SEO
    SEO For Local Business
    SEO For Small Business
    SEO Tips
    Service Business Website
    Small Business
    Small Business Marketing
    Social Media
    Social Media Image Dimensions
    Social Media Marketing
    Social Media Marketing For Business
    Social Media Profile Best Practices
    Social Media Strategy
    Social Media Timing
    Social Media Tips
    Social Media Tools
    Start-up Consulting
    Startup Consulting
    Startup Stats
    Strategy
    Survival Guide
    The Imortance Of Blogging
    Tips For Taking A Head Shot
    Tips For Taking A Professional Photo
    Tips For Working At Home
    Tips For Working Remotely
    Trade Business Marketing
    Trades Business Website
    Twitter Image Dimensions
    Video Marketing
    Website Design
    Website Development
    Website Rebuild
    Website Symptoms
    Why You Should Outsource Your Marketing
    YouTube Image Dimensions

Social Media Help
Marketing Help
Startup Help
Services
Our Team
Testimonials
Contact
Terms
​Privacy Policy
Recommended by Locals On Alignable


Phone: 616-881-3753  |  Email
Startup to Success Agency
6079 126th Ave., Unit 2
Fennville, MI 49408

Startup to Success Media, Marketing, and Consulting Agency - A division of MC Design & Services Corp.
Copyright © 2009 - 2023 Rebecca LeClaire. All Rights Reserved.
  • Services
    • Testimonials
    • Consulting >
      • Marketing Consulting
      • Startup Consulting
      • Business and Marketing Course
      • Marketing Training for Business Admins
      • Marketing Agency Course
    • All-Inclusive Marketing Package
    • Content Creation
    • Social Media Marketing
    • Strategic Website Design
    • Professional Photography
    • Video Production
    • Professional Profile Makeover >
      • Professional Photo Tips and Trends
  • Our Team
  • Contact
    • Women In Motion Consultation
  • Press
    • Speaking Engagments
  • Business & Marketing Tools
    • Affordable Payroll Service
    • Business Credit Card
    • Automated Sign-up Forms
    • Database to Find Leads
    • Email Marketing
    • Proofreading
    • Social Media Scheduler
    • Website Hosting
  • Blog