Does wondering about your competition keep you up at night?
Competition is not always a bad thing; in fact, it can be good for business!
Not only does it motivate you to strive for excellence to stand out from the crowd, but a little investigation may reveal some opportunities like:
Embracing competition requires you to go out of your comfort zone and develop friendships instead of rivals. Finally, remember, there are many kinds of fish in the sea. Even if you offer exactly the same services as another company, you have different personalities and methods, which will resonate with contradistinct customers. Nobody is you!
SEO is first driven by location, so it cannot be more important to be thorough about it when creating business listings on search engines. DO NOT FORGET to enter in ALL your service cities on your Google Business listing, not just the town your physical location is in. And if you have a website, make sure they are all indicated in your content there as well!
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In case you missed it, See Location Tip #1.
Is your local business struggling to gain recognition online? A lot goes into finding leads, but being an entrepreneur is time-consuming!
Whether you own a small or medium-sized business, marketing is essential to gaining traction. Yes, it takes time, but not if you outsource to a marketing agency. Read on to learn how to save money and efforts on online marketing.
Why Marketing Is Crucial for All Businesses
EVERYONE is online! Engagement isn’t just a luxury. Marketing allows you to communicate with customers and attract new audiences. Consumers look to Facebook, Instagram, and Google for information, services, and products. So, you’ll need to be visible to communicate, generate leads, create social proof, and retain customers.
Utilize the Best Tools and Experience
You can avoid managing your social media alone by outsourcing a marketing agency. Outsourcing saves time in-house and leads to better response with leads.
Why not just hire a full-time in-house employee?
It’s cheaper to pay an agency! You can set your budget and optimize marketing costs. You only pay for the work that gets done for your needs, not an hourly rate for an employee. This route excludes the cost of hiring, training, benefits, insurance, and taxes.
When you are consistent in your small business marketing it yields these results:
1. SEO - Regularly posting new content in places like your website's blog or changing page content to stay up to date with what you offer and what your goals are; or posting on social media channels whose posts show up on Google (like Twitter) increases your website's search engine standing.