 As a small business owner, you probably encounter plenty of ads about the complexity of Artificial Intelligence (AI) marketing. They claim to do hours of work in seconds and create more relevant content, but let's look deeper.
Does AI have the same capabilities as personal marketing agencies? Walk away being able to make an informed decision about who should handle your marketing. Consider how personal marketing agencies contrast those of AI. AI Certainly Has Limitations. Beware: AI has and will make SERIOUS mistakes. Even artificial intelligence requires learning, so when entrepreneurs entrust it, they need to be careful in the beginning. In fact, this month, Elon Musk and other tech leaders have asked for a 6-month global moratorium on further development because of the unknowns of what it is capable of and concerns over its harm. Here are some examples of past failures:
AI Lacks Emotional Intelligence, But WE Don't! Here are ways that AI marketing differs from personal agencies like us:
At STS, we strategize to direct action from the readers based on your goal(s). We consider what motivates the PEOPLE in your target audience. So, we focus on their needs and the emotions surrounding them. How do we do that? We mentally relive our own LIFE experiences and how we emotionally process them. Decide for yourself which marketing approach sounds more practical. No matter where you are, we can get your business results with the strategy, skill, and empathy that AI lacks. Contact STS for marketing consulting, content creation, social media marketing, strategic website design and any other services that your business needs to reach PEOPLE.
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 Does wondering about your competition keep you up at night?
Competition is not always a bad thing; in fact, it can be good for business! Not only does it motivate you to strive for excellence to stand out from the crowd, but a little investigation may reveal some opportunities like:
Embracing competition requires you to go out of your comfort zone and develop friendships instead of rivals. Finally, remember, there are many kinds of fish in the sea. Even if you offer exactly the same services as another company, you have different personalities and methods, which will resonate with contradistinct customers. Nobody is you!  SEO is first driven by location, so it cannot be more important to be thorough about it when creating business listings on search engines. DO NOT FORGET to enter in ALL your service cities on your Google Business listing, not just the town your physical location is in. And if you have a website, make sure they are all indicated in your content there as well!
SCHEDULE A FREE SEO CONSULTATION In case you missed it, See Location Tip #1.  Is your local business struggling to gain recognition online? A lot goes into finding leads, but being an entrepreneur is time-consuming!
Whether you own a small or medium-sized business, marketing is essential to gaining traction. Yes, it takes time, but not if you outsource to a marketing agency. Read on to learn how to save money and efforts on online marketing. Why Marketing Is Crucial for All Businesses EVERYONE is online! Engagement isn’t just a luxury. Marketing allows you to communicate with customers and attract new audiences. Consumers look to Facebook, Instagram, and Google for information, services, and products. So, you’ll need to be visible to communicate, generate leads, create social proof, and retain customers. Utilize the Best Tools and Experience You can avoid managing your social media alone by outsourcing a marketing agency. Outsourcing saves time in-house and leads to better response with leads. Why not just hire a full-time in-house employee? It’s cheaper to pay an agency! You can set your budget and optimize marketing costs. You only pay for the work that gets done for your needs, not an hourly rate for an employee. This route excludes the cost of hiring, training, benefits, insurance, and taxes.  When you are consistent in your small business marketing it yields these results:
1. SEO - Regularly posting new content in places like your website's blog or changing page content to stay up to date with what you offer and what your goals are; or posting on social media channels whose posts show up on Google (like Twitter) increases your website's search engine standing. |
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