When you are consistent in your small business marketing it yields these results:
1. SEO - Regularly posting new content in places like your website's blog or changing page content to stay up to date with what you offer and what your goals are; or posting on social media channels whose posts show up on Google (like Twitter) increases your website's search engine standing.
2. Reach Different People - By trying to deliver the message of your goals in different ways, you will reach different people who need to hear what you have to offer in a different way.
3. Reach More People - Posting social media posts at different times of day throughout the week helps your message be seen by people on different schedules than yours or in different time zones.
4. People Know You’re Still Open - In today's economic climate, searchers check out your social media pages first to see if you are still in operation before they decide to visit your establishment or make that call for service. When you post regularly, they know you are still running your business.
I would be remiss if I did not say that we are not talking about posting anything just to get something out there. It still needs to mean something to your audience and be part of a bigger picture to achieve your goals. There needs to be some strategizing and planning in order to execute marketing consistency.
OK, so you know you need to do it, but who has that kind of time!? If you don't, that's OK! We would be happy to manage your online marketing for you, whether it be website maintenance and content management, email marketing, or social media marketing, we can come up with a service package that will meet and exceed your goals!