 Attention small business owners: Your Google Business Profile websites sunsetted on March 5th, 2024. The websites will redirect to Google Business Profiles until June 10, 2024. So, you have until then to link to a new website, or your viewers will be sent to a 404 error page!
It's time to reap the benefits of a new, professional, and effective business website. Visibility Is Essential! You may already know that over 90% of the U.S. population is online, and as years go by, the benefits of having a website increase in value. Let's face it: your competitors probably have a website, so if you aren't online, they will interact with consumers first. While it's essential to have a business website, you should consider the professionalism of your options. For example, Google Business Profile sites were basic and generated by information on your Google Business Profile. Furthermore, Google Sites’ new AI model, Genie, may not have mastered SEO effectiveness yet. (This is just one of many examples of tech companies throwing out the baby with the bath water when it comes to fully embracing AI.) DIY platforms like Wix are wrought with internal coding issues that don’t perform well on search engines and render unreliable formatting.
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 Our marketing agency is finding a trend with building and service contractors that come to us for help. They just aren’t getting the results promised when they signed up to have a website and business listing created that was supposed to deliver marketing, SEO, and high visibility for leads. Instead, they find they have been paying upwards of $1200 to $1500 a month and are getting nothing but spam emails, if anything at all. As a result, their call to us is usually a last-ditch effort. They wonder if online marketing is an effective means of getting new clients for a local service business, or does it all have to be word-of-mouth and a Facebook page?
After 14 years of helping small local contracting and service businesses, I can tell you that you should expect everything you were promised, but at half the price! We get results for these kinds of companies, period. We do not believe in a set it up and forget it approach, leaving it to automation. We are hands-on everywhere your business is present online EVERY DAY. We don’t rest until you get leads. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐰𝐨𝐫𝐤. I am talking about any service you pay for monthly that told you, “we will build you a website or business listing that you pay monthly to have, and it will do well because it is part of our specialized network for contractors that we do marketing for." But, unfortunately, this usually means that YOU DO NOT OWN your website, and the minute, and I mean THE minute, you cancel, YOUR website vanishes, and the marketing and listings they set up for you vanish! 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬.  No one will disagree that 2020 was a wild year for a variety of reasons. What was particularly interesting to us here at STS was the same kind of project we had all year long.
Can you guess what it was? Hint: look at the article title. Every new marketing client that engaged us in 2020 needed their website rebuilt. Here are the problems presented to us that are clues the website is part of the problem: |
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