Our marketing agency is finding a trend with building and service contractors that come to us for help. They just aren’t getting the results promised when they signed up to have a website and business listing created that was supposed to deliver marketing, SEO, and high visibility for leads. Instead, they find they have been paying upwards of $1200 to $1500 a month and are getting nothing but spam emails, if anything at all. As a result, their call to us is usually a last-ditch effort. They wonder if online marketing is an effective means of getting new clients for a local service business, or does it all have to be word-of-mouth and a Facebook page?
After 14 years of helping small local contracting and service businesses, I can tell you that you should expect everything you were promised, but at half the price! We get results for these kinds of companies, period. We do not believe in a set it up and forget it approach, leaving it to automation. We are hands-on everywhere your business is present online EVERY DAY. We don’t rest until you get leads.
𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐰𝐨𝐫𝐤.
I am talking about any service you pay for monthly that told you, “we will build you a website or business listing that you pay monthly to have, and it will do well because it is part of our specialized network for contractors that we do marketing for." But, unfortunately, this usually means that YOU DO NOT OWN your website, and the minute, and I mean THE minute, you cancel, YOUR website vanishes, and the marketing and listings they set up for you vanish!
𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬.
You need to own your company’s marketing assets, like your website, Google listings, YouTube channel and social media. You need to be able to hold someone responsible if it isn’t effective. You should expect leads to come in from your social media and website every week. Your website is not just a business card; it should be an effective lead magnet that attracts and communicates to local people looking for your services that you are the right fit for them. It should direct them to that one action, request your services.
Most contractors use automated marketing services because they simply do not have time to manage it on their own or the staff to do it. We offer our All-Inclusive Marketing and SEO Package at half the price monthly as most of these services charge, and we still do all the work for you, only more.
If you need a website built or rebuilt, there will be an investment to be made in that, but it will readily pay for itself. We build websites to perform for you and reach your growth goals. You own the website at the end of the day, and no one can take it away from you. If you choose to have us manage it for you, we will do so at no extra cost than your marketing package.
If this sounds like something you would like to explore to grow your contracting business, contact us for a FREE consultation!