What Is Video Worth?

They say a picture is worth a thousand words, but what if there was a new saying that a video is worth a million views? You might be wondering how that correlates to a picture being worth a thousand words. Well, it’s no secret that we live in a world where social media and technology are at an all time high in both growth rates and popularity. Think about it, what is the first thing you do in the morning? We’d bet it doesn’t include getting up to turn on the coffee, considering we now have timed coffee makers already. Instead, you likely reach for your phone to turn the alarm off, adjust the brightness as to not blind yourself, then finally you tap that first social media app of the day. You scroll, like, share, watch, and maybe even comment on certain posts that have appeared out of thin air while you were sleeping. There are certain posts, though, that specifically capture your attention for longer periods of time. These attention-grabbers tend to be none other than...videos! Picture this: You come across a video that happens to be 10 minutes long, but miraculously it captures your attention the entire time due to its engaging nature, so before you know it you’re rushing to get ready because you watched all 10 minutes. Are you chuckling? We are, too, because this has happened to all of us! Keep the following questions in mind next time you find yourself engaged with a video. ​

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