What Is Video Worth?

They say a picture is worth a thousand words, but what if there was a new saying that a video is worth a million views? You might be wondering how that correlates to a picture being worth a thousand words. Well, it’s no secret that we live in a world where social media and technology are at an all time high in both growth rates and popularity. Think about it, what is the first thing you do in the morning? We’d bet it doesn’t include getting up to turn on the coffee, considering we now have timed coffee makers already. Instead, you likely reach for your phone to turn the alarm off, adjust the brightness as to not blind yourself, then finally you tap that first social media app of the day. You scroll, like, share, watch, and maybe even comment on certain posts that have appeared out of thin air while you were sleeping. There are certain posts, though, that specifically capture your attention for longer periods of time. These attention-grabbers tend to be none other than...videos! Picture this: You come across a video that happens to be 10 minutes long, but miraculously it captures your attention the entire time due to its engaging nature, so before you know it you’re rushing to get ready because you watched all 10 minutes. Are you chuckling? We are, too, because this has happened to all of us! Keep the following questions in mind next time you find yourself engaged with a video. ​

What made you stop what you were doing to watch the video?

Why did you watch the whole video?

What was the content of the video?

Some answers to these questions probably include, “it was appealing due to the emotion it drew out of me” or, “I was learning about something I’d never put much thought into before” or, “the content was just so interesting that it was impossible to divert my attention from”, or “the colors and audio were captivating”, and so on. Bottom line: video appeals to human emotion, interest, and instinct.

When it comes to the world of video marketing, there are some significant benefits to adding this feature to your business. In both desktop and mobile users, about 45% of individuals watch more than one hour of Facebook and Youtube videos per week. With the number already so statistically close to half, we predict that number will rise well over the 60% mark (if not higher) within the next couple of years. Further, with the vast majority of video marketing professionals saying their ROI has been exploding in terms of profit margins and followers, it’s no wonder so many companies are turning to this booming service! Not to mention about 64% of users end up buying the product/service that they watched a video on. This offers direct, analytical proof that video marketing is not only an effective, but also necessary, tool for businesses of all sizes. It doesn’t just benefit large firms; rather, video use has also significantly increased in medium and small businesses. The impact that a simple video can have for a small business is extremely advantageous and fosters long-term positivity for the brand. The amount of exposure you’ll gain across all social media platforms will bring a new life to your business both in terms of morale and success. You will experience user growth, brand recognition, spiked website traffic, and so much more.

So, yes, the saying that a video is worth a million views means just that and SO much more. If you are a small, medium, or large business, please ask yourself if you are taking advantage of the benefits of video marketing. If not, well, you need to be! And there’s no better time than now. Think of it as the saying, “New year, new me” except more like, “New year, new business”. Are you ready to add professional video marketing to your company’s marketing plans?

Contact us today to speak with our team of professionals!​

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Trent Ramos
Video Producer, ​Marketing Assistant, Project Manager, ​SEO Admin
​Read Trent's bio here.