I have to admit I have days where I feel enslaved by social media. I have days where I am uninspired about my own brand and I just draw a blank as to what I should post on my business social media pages... and I'm a social media marketer! I can only imagine how you must feel. My excuse is usually that I don't have enough time for my own marketing because I am busy marketing for my clients, which I guess is a good problem to have, but I know better. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burnt out, and just don't have the creative energy that each day may require to put your message out there.
So what do we do about that?
I'm an empath.
That's different than having the ability to have empathy for others. It is an every day, every minute state of being. I'm not just able to understand how someone is feeling; I actually feel it as if it's happening to me, if someone is in pain it hurts me, and I want to take that pain away. Being an empath means I'm susceptible to unhealthy relationships and being taken advantage of, but it also means I'm kind, I experience joy when other people triumph and I am able to make genuine connections very fast.
It took many experiences positive and negative through my adult years to realize this about myself and come to a place where I embraced it. I had to decide that if I was truly going to live, I could no longer shield myself from the the emotions that were not so pleasant to feel, because otherwise I was just a shell of who I truly am, and the people I care about and myself would never benefit from the many positive aspects of being an empath.
Being a very logical person, I had always thought it was that part of my personality that was going to get me ahead in business. It was not until I embraced my emotional strengths and let the two work together that I experienced true success.
OK, so we aren't all empath's... And even using a little empathy can be scary, because emotions sometimes are negative, or the connection they bring may not be something you have the energy for. So we avoid communicating with emotion, especially at work.
Many of us operate with two personas, one for home and one for business. We stifle our true selves in professional settings, but by doing that, we also stifle creativity, happiness and true connections.
What do you think? Do emotions have a place in business?... in marketing?
Now, what do you feel? Can you use your emotions in a positive way to be successful?