Choose the scenario that best fits you:
1. You’re looking to be recruited for a new job.
2. You’re waiting to hear back on a proposal you submitted for a contract.
You have all the credentials, but someone with less experience gets chosen, and you weren’t even asked for a meeting. Wondering why they would possibly be hired rather than you, you check out their LinkedIn profile. Then you see it: their stunning profile picture and an impressive write-up. In situations like these, your bio and image could quite literally be your real money maker. Read on for tips on how to perfect that portrait to engage prospects with your experience and offerings.
Profile Pictures Are Your Make Or Break Tools
It’s more than just a photo. It’s the first thing viewers will see on LinkedIn. As superficial as it may sound, they will judge you on your professional appearance. If it isn’t up to their standards, they could underestimate your skillset. Sure, you can list all of your qualifications in writing, but it is your image that will set you apart from the rest and incentivize them actually to read them. There are many contenders on the internet, so being strategic about getting noticed is essential.
Having a visual of yourself establishes credibility. As long as it is updated, you prevent seeming out of touch. When potential clients or recruiters can see what you look like ahead of time, they will likely feel more comfortable having a cold meeting, especially on video. Remember, a low-quality image is better than no photo.
Basics For a Quality Image
Your outfit and online etiquette matter. Since more is riding on your profile than your face, consider using good manners in your headshot.
What A Marketer Wants Your Photo to Accomplish
Your professional photo is not about how pretty or handsome you are, but rather how attractive your experience is that it reflects. It must communicate you are genuine and confident in your expertise. The viewer needs to be able to look into your eyes. Studies show that eye contact is the single most influential method to establish trust; in fact, people are more likely to believe a person who's looking straight at them. Being the “window to the soul,” your eyes, accompanied by a genuine smile, will draw the viewer into a reader. What the reader reads had better not disappoint, or the trust is broken. That’s where a marketing consultant comes in, to help you write a strategic online profile for LinkedIn, your company website, or wherever you promote yourself digitally, to speak in the language your employer or client needs to hear to have the confidence to hire you!
Professional Profile Makeover Package
For women and men in the West Michigan area.
Aren't local or just want the downloadable report? Click HERE.
Update or Create your online profiles in 2 hours!
Once purchased you will be contacted to set up an appointment in our spacious office studio. COVID guidelines are expected to be followed to keep you safe, such as temperature checks and mask wearing when not in front of the camera.
*A portion of the proceeds will be donated to local non-profits who help women in difficult situations get job and interview training and support.