Local Service Businesses, do you have your location on your Facebook and other social media business pages?
I recently went searching for a handyman service on Facebook by a name I had been given. I found five businesses with the same name! Only two of them had their location listed. None of them were in my area. That handyman, whoever he may be, lost business from word-of-mouth marketing that day. We all know that word-of-mouth is the life blood of small local businesses, but it failed him that day because of something that takes less than five minutes.
Lately, we have been devoting our time to our clients, helping them fight the good fight to stay afloat through one of the most challenging times to operate a business in the last fifteen years.
That hasn't left a lot of time for writing, but today, as CEO of Startup to Success Media, Marketing and Consulting Agency, I have had enough of a disturbing trend and felt it warranted to take some time away from the front lines.
When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post.
Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic.
Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help.
Use this guide from Constant Contact to ensure your social media graphics for business marketing are up to speed with this year's requirements—dimensions per platform matter. If you don't use the right ones, essential parts of your imagery can be cut off, especially on mobile, where the majority of your audience will see your social media marketing.