Why Competition is Good for Business

​Does wondering about your competition keep you up at night?
Competition is not always a bad thing; in fact, it can be good for business!

Not only does it motivate you to strive for excellence to stand out from the crowd, but a little investigation may reveal some opportunities like:

• Research how your services are different from others and capitalize on that by marketing the things that only you offer.
• Find out if there is someone who does a part of your service that doesn't bring you enough ROI or that you don't do, and visa versa, and develop a paying referral partnership.
• Network with services that are busier than you are and see if you can help pick up the slack when they are too busy.

Embracing competition requires you to go out of your comfort zone and develop friendships instead of rivals. Finally, remember, there are many kinds of fish in the sea. Even if you offer exactly the same services as another company, you have different personalities and methods, which will resonate with contradistinct customers. Nobody is you!

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