 No one will disagree that 2020 was a wild year for a variety of reasons. What was particularly interesting to us here at STS was the same kind of project we had all year long.
Can you guess what it was? Hint: look at the article title. Every new marketing client that engaged us in 2020 needed their website rebuilt. Here are the problems presented to us that are clues the website is part of the problem:
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The depth and longevity of an entrepreneur’s success depends on many factors. Things like industry, work environment, world events, leadership style, personality, grit, and more come into play. In most cases, the motivating factors that drive entrepreneurs to “just start” are the same ones that ultimately lead them to success.
I wanted to personally explore the characteristics/expectations of entrepreneurs and businesses that last, especially those that last amid hardship. I interviewed four CEOs who exemplify what it takes to attain longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive the COVID-19 pandemic and much more. In the final episode of our Business Survival Guide where I interviewed 4 CEO's who are models of longevity in business and the true entrepreneurial spirit, I interview long time (16 years) colleague, client and friend, Jennifer Ettinger, CEO of Pink Dreams Inc. a Social PR Agency.
“I really believe in faith, and that it’s going to work out and that I need to get my ego out of the way during difficult times… Whether I create a different program, or am wearing a different hat, doesn’t lesson who I am as a business person. And I will find the new people who will attract to the new program, or the new ways, or the new me." Jennifer Ettinger Learn to market like you plan to stay in business. I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Bruce Fikowski, CEO of GetAssist Inc and Controller of The Crossing Resort shares what steps to take immediately and the mindset that will get you through until the end of the crisis which "will pass." Learn to market like you plan to stay in business with the STS Marketing Academy!  I have to admit I have days that I feel enslaved by social media. I have days where I am uninspired about my own brand and I just draw a blank as to what I should post on my business social media pages...and I'm a social media marketer! I can only imagine how you must feel. My excuse is usually that I don't have enough time for my own marketing because I am busy marketing for my clients, which I guess is a good problem to have, but I know better. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burned out, and sometimes just don't have the creative energy that each day requires to put our message out there.
So what do we do about that? |
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