​Does wondering about your competition keep you up at night?
Competition is not always a bad thing; in fact, it can be good for business!

Not only does it motivate you to strive for excellence to stand out from the crowd, but a little investigation may reveal some opportunities like:

• Research how your services are different from others and capitalize on that by marketing the things that only you offer.
• Find out if there is someone who does a part of your service that doesn't bring you enough ROI or that you don't do, and visa versa, and develop a paying referral partnership.
• Network with services that are busier than you are and see if you can help pick up the slack when they are too busy.

Embracing competition requires you to go out of your comfort zone and develop friendships instead of rivals. Finally, remember, there are many kinds of fish in the sea. Even if you offer exactly the same services as another company, you have different personalities and methods, which will resonate with contradistinct customers. Nobody is you!

The depth and longevity of an entrepreneur’s success depends on many factors. Things like industry, work environment, world events, leadership style, personality, grit, and more come into play. In most cases, the motivating factors that drive entrepreneurs to “just start” are the same ones that ultimately lead them to success.

I wanted to personally explore the characteristics/expectations of entrepreneurs and businesses that last, especially those that last amid hardship. I interviewed four CEOs who exemplify what it takes to attain longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive the COVID-19 pandemic and much more. ​

"Rebecca and I have worked alongside one another for 16 years. She started as my Brand manager and blossomed into her own full-service media agency @startuptosuccessmc . She suggested we bring back my newsletter, and within 10 minutes of sending out, I had an invitation for a brand collaboration and a sale! Have a listen as Rebecca she shares her “top tips”for moving your business forward through unsettling times."
https://www.stsmarketingacademy.com

​#AtHomeWithJen #DigitalSeries #socialtv #socialmediacorrespondent #startupforsuccess #marketingstrategy #entrepreneurlife #marketingtips #togetherathome https://www.pinkdreamsinc.com @pinkdreams.inc @fityourstyle

Welcome to the second interview in this series about what it takes to have longevity in business through predictable and unforeseen crisis. I asked 4 CEO's, in business since the last financial crisis, their advice on how a business can survive COVID19...

In today's episode, Pranay Rajgarhia, Founder and CEO of SolidCircle, LLC talks about the difference between being a leader and a manager through times like these and the importance of having built the right team beforehand and why that matters.

Learn to market like you plan to stay in business with the STS Marketing Academy!

I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...

In today's episode, Bruce Fikowski, CEO of GetAssist Inc and Controller of The Crossing Resort shares what steps to take immediately and the mindset that will get you through until the end of the crisis which "will pass."

Learn to market like you plan to stay in business with the STS Marketing Academy!

Saturday, March 16th and Sunday, March 17th we will be opening the doors to our new location (513 E. 8th St., Suite 22, Holland, MI 49423) for a Business Media Blitz. We are offering West Michigan small businesses a value-packed solution to marketing at an incredible price!

What you get:

• Professional Business Photography of the business owner and team
• Video Interview of the business owner
• Online Marketing and Brand Presence Consultation

​*All media and information you walk away with from this event, is yours to use in any way you see fit, you are under no obligation to hire our agency in the future.

​This limited time opportunity is valued at $1500, and we are offering it for $700!

If you have a website, you know you should have a professional photo of yourself and your team. The two biggest roadblocks we hear to getting that done are time and money. Now that those have been eliminated just think of all the things you can do with professional photos to put your best foot forward:

• Website About Page
• Business Cards
• Flyers
• PR Opportunities

Our talented photographer, Dana Walsh, will bring out your best smile. She will give you photos to choose from, so you have photographic media you can be proud of.

A video interview is where you harness the power of digital media, as a video has far-reaching benefits for your business:

• Videos make personal connections for you
• Video improves search engine ranking
• Your social media is more dynamic and gets more views 
• You can use video to communicate the values of your company

We acknowledge this is the scariest form of media to embrace. But, rest assured we will be with you every step of the way. You will be given questions to prepare for before the date of the media blitz, and our warm team of media and marketing professionals will interview you as we film so you can talk conversationally and come across as genuine and at ease in the final output.

Sit down with our CEO and Business Consultant Rebecca LeClaire and get an assessment of your online brand presence. We will look at:

• Website Performance
• Search Engine Ranking
• Brand Message
• Social Media Strategy
• How to support your business goals with digital media

Don't have a website or social media yet? That's OK too; this is your chance to create a strategy and find out what you need to do to make it happen. You will learn the right steps to take, and what activities to avoid.