Our marketing agency is finding a trend with building and service contractors that come to us for help. They just aren’t getting the results promised when they signed up to have a website and business listing created that was supposed to deliver marketing, SEO, and high visibility for leads. Instead, they find they have been paying upwards of $1200 to $1500 a month and are getting nothing but spam emails, if anything at all. As a result, their call to us is usually a last-ditch effort. They wonder if online marketing is an effective means of getting new clients for a local service business, or does it all have to be word-of-mouth and a Facebook page?
After 14 years of helping small local contracting and service businesses, I can tell you that you should expect everything you were promised, but at half the price! We get results for these kinds of companies, period. We do not believe in a set it up and forget it approach, leaving it to automation. We are hands-on everywhere your business is present online EVERY DAY. We don’t rest until you get leads. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐰𝐨𝐫𝐤. I am talking about any service you pay for monthly that told you, “we will build you a website or business listing that you pay monthly to have, and it will do well because it is part of our specialized network for contractors that we do marketing for." But, unfortunately, this usually means that YOU DO NOT OWN your website, and the minute, and I mean THE minute, you cancel, YOUR website vanishes, and the marketing and listings they set up for you vanish! 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬.
0 Comments
When thinking of ways to reach your business goals, have you ever considered hiring a content marketer? Chances are, you've heard of the importance of content creation, but what makes it a fundamental marketing tactic for the success of your brand?
According to the Pew Research Center, 28% of adults are almost always online, while 88% log on every day. To be successful, you need to reach your audience from where they are, and more than likely, they're online. Many consumers make their buying decisions while scrolling through media and articles. In fact, 61 percent of internet users in the US decided to buy a product after reading a positive blog post. Content development is the most cost-efficient marketing method. Its conversion rates are six times higher than other digital marketing methods while costing around 62% less. With a consistent approach, the benefits only compound as your website and other means of delivering your credible message to the public brings in more and more traffic. Even with stats backing its effectiveness, 63% of businesses don't have a listed content marketing plan. Are you one of these businesses? If so, there are many reasons to change your marketing approach with a content creator's help. I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Jeanine Kinzie, Co-Founder of Great Lakes Insurance & Financial Services Agency, another entrepreneur who started her business during the early 2000's economy crash, talks about being willing to make sacrifices to keep your business going and how she approached and fought through the last challenge to her business in 2014. You may even learn some things about life insurance and the opportunity that exists right now. These are the times we except imperfections as we communicate over varying internet connections and devices, there is a bit of echo in Jeanine's audio we reduced as much as we could, but I think what she has to share is well worth listening too and can be clearly heard. Learn to market like you plan to stay in business. I interviewed four CEO's who exemplify what it takes to have longevity in business and weathered the last financial crisis. I asked their advice on how a business can survive COVID19...
In today's episode, Bruce Fikowski, CEO of GetAssist Inc and Controller of The Crossing Resort shares what steps to take immediately and the mindset that will get you through until the end of the crisis which "will pass." Learn to market like you plan to stay in business with the STS Marketing Academy! I have to admit I have days that I feel enslaved by social media. I have days where I am uninspired about my own brand and I just draw a blank as to what I should post on my business social media pages...and I'm a social media marketer! I can only imagine how you must feel. My excuse is usually that I don't have enough time for my own marketing because I am busy marketing for my clients, which I guess is a good problem to have, but I know better. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burned out, and sometimes just don't have the creative energy that each day requires to put our message out there.
So what do we do about that? |