The Power of Professional Photography

We’ve all heard of the adage, “If you want something done right, you have to do it yourself?” Well, I’m finding more frequently, the saying should read, “If you want something done right, hire a professional.” There are certain jobs that you should not attempt yourself and should instead seek the help of an expert, like hiring an electrician for electrical work. One of these jobs that businesses should outsource is professional photography. In an age when everyone with a smartphone is a photographer, it may seem like skimping on professional images is a viable option, right?

Wrong!

So why is Professional Photography essential for your business?

1. Stand Out from the Pack
Ask yourself, how many images did I see scrolling through Facebook this morning?  How many did I see watching television? On the commute to work? How many of these photographs do you actually remember? We are exposed to hundreds, if not thousands of images a day. Because we are subjected to so many, the images representing your business need to be of the highest quality to stand out. An amazing professional photograph can instantly leave a great first impression. One study found that 55% of a first impression is purely visual. Having professional portraits on your website is the first step to leaving a lasting first impression. 


2. A Picture Says a Thousand Words…
What do you want your pictures to portray to the public? If you would like to appear professional, you need a professional image representing yourself. Not only will this help draw clients and customers in, but it will help gain their trust in the products or services you stand behind.    


3. Step Up Your Marketing Game
Besides using professional images for your website, you’ll be able to use them for all your social media needs, including, Facebook, Instagram, Twitter, and LinkedIn. You can also use them for newsletters and email campaigns. Outside of the digital world, you can print businesses cards, brochures, menus, and more. Customers and clients will take notice!
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4. Professional Photography is an Investment
Remember that you get what you pay for. It may be tempting to save a few bucks and hire someone with a fancy camera who is charging next-to-nothing, but it is likely you will end up feeling disappointed. Professionals charge more because they have years of training in posing, lighting, and retouching. They will know what angles to make you look your best. Think of professional images being like a nice pair of shoes. You invest in a quality pair that you wear every day. Since they are of excellent quality, they do not wear out. You only end up spending pennies a day for them. Only with professional photography, you will be using your images so much more! It is worth the investment!

Contact us today to see how media like Professional Business Photography can help your business compete.

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Dana Walsh
Professional Photographer and Marketing Assistant
Read Dana's bio here.