Has Your Google Business Website Expired?

Attention small business owners: Your Google Business Profile websites sunsetted on March 5th, 2024. The websites will redirect to Google Business Profiles until June 10, 2024. So, you have until then to link to a new website, or your viewers will be sent to a 404 error page!

It's time to reap the benefits of a new, professional, and effective business website.

Visibility Is Essential!
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You may already know that over 90% of the U.S. population is online, and as years go by, the benefits of having a website increase in value. Let's face it: your competitors probably have a website, so if you aren't online, they will interact with consumers first.

While it's essential to have a business website, you should consider the professionalism of your options. For example, Google Business Profile sites were basic and generated by information on your Google Business Profile. Furthermore, Google Sites’ new AI model, Genie, may not have mastered SEO effectiveness yet. (This is just one of many examples of tech companies throwing out the baby with the bath water when it comes to fully embracing AI.) DIY platforms like Wix are wrought with internal coding issues that don’t perform well on search engines and render unreliable formatting.

The Advantages of a Well-Crafted Website

84% of consumers believe that businesses with websites are more credible than those with social media only. Speaking of credibility, a website is an excellent place to build trust with potential customers, display professional certifications, awards, your best reviews, and an in-depth description of your services. Testimonials create an opportunity to establish social proof; consumers are conditioned to spend or not spend money based on what they observe the crowd doing.

A strategically built business website should encourage consumers to contact you. And when set up right, can help you track the effectiveness of all your marketing efforts, which helps you be more efficient and save money. As well, contact forms and pages protect your business email from spam!

Search engine optimization (SEO) is vital for visibility on Google. SEO is an effective way to attract more customers. When you hire a professional to do your website design and marketing, you don't need to worry about learning SEO, or creating and managing your website.

The Features of a Professional Site

Here is what a website built by STS can do for your business:

• Provide you a space to share what your business is genuinely about
• Give people a sense of what it's like to walk into your physical location or receive your services through quality photography, strategic content, and website design
• Integrate your website with Google Maps so consumers can easily find you
• Publish key information that attracts your target audience or the right kind of customers. For example, if you own a restaurant with gluten-free options, you can attract attention from people with Celiac.
• Subliminally encourage visitors to take a desired action to reach your business goals, like fill out a quote form, or purchase an item.

Allow yourself an effective, professional website that will get you leads! Get better results than your Google Business site ever did by calling STS Media, Marketing, and Consulting Agency at 616-881-3753 or filling out our contact form for a Website Design consultation. Whether your small business resides in the U.S. or Canada, we are passionate about growing startups and local businesses.

The time is NOW to start a dependable website.