Should You Outsource Marketing for Your Brand?

Is your local business struggling to gain recognition online? A lot goes into finding leads, but being an entrepreneur is time-consuming!

Whether you own a small or medium-sized business, marketing is essential to gaining traction. Yes, it takes time, but not if you outsource to a marketing agency. Read on to learn how to save money and efforts on online marketing.

Why Marketing Is Crucial for All Businesses
EVERYONE is online! Engagement isn’t just a luxury. Marketing allows you to communicate with customers and attract new audiences. Consumers look to Facebook, Instagram, and Google for information, services, and products. So, you’ll need to be visible to communicate, generate leads, create social proof, and retain customers.

Utilize the Best Tools and Experience
You can avoid managing your social media alone by outsourcing a marketing agency. Outsourcing saves time in-house and leads to better response with leads.

Why not just hire a full-time in-house employee?
It’s cheaper to pay an agency! You can set your budget and optimize marketing costs. You only pay for the work that gets done for your needs, not an hourly rate for an employee. This route excludes the cost of hiring, training, benefits, insurance, and taxes.
​​​

Marketing agencies are especially beneficial because they offer expertise and can access practical tools, like SEO software, CRM systems, PPC software, and graphic design programs. In addition, they stay up-to-date with social media and search engine algorithms and can identify opportunities for your business.

One primary factor that leads to success is identifying your brand goals, which can be difficult to accomplish alone. Agencies can help you brainstorm your goals and optimize your website and email content, and social media strategy to achieve them. Additionally, leaving your media communication to a team increases response time!

Moreover, you’re still in charge; you can choose to approve assets before they get published.

Pay Less for More Work
So, why should you choose STS? First, we put a big focus on strategy optimization. Where most automated-marketing services take a “one and done” approach, we DON’T STOP trying until you see your desired results, and then we don’t stop delivering more.

In addition, our All-Inclusive Marketing and SEO Package conducts more work than most automated services for half the monthly price! We can even manage your website for you at no extra cost than the package, and you’ll still own your website. Many companies offer to start your website on their network for “special results.” They don’t tell you that your brand disappears from the web as soon as you withdraw from their services! Unlike these companies, no matter how long we stay in business together, you can keep your site and online profiles forever.

If you’re ready to take your business to the next level, contact our CEO Rebecca LeClaire for a FREE Consultation at rebecca@startuptosuccessmc.com. We’ll find your ideal clientele without breaking your budget. So stick to the work you love, save time, and grow your business with us!

---

Written by Isabella LeClaire
​Professional Researcher, and Content Strategist and Writer for Startup to Success Media, Marketing and Consulting Agency