What do you think? Does a new local service business need a website to get customers? Or can they rely only on social media for marketing? In our never-ending quest to bring small businesses real results as quickly as possible, we pull from our recent case studies to answer this question with five reasons you absolutely should build a website for your new local business.
1. Websites build trust and so much more
Websites build trust; if nothing else, publishing one shows you are professional enough to invest in one. But websites are not meant to be “just a business card.” They can communicate innumerable more things than the snapshot of a business card. When planned right, they can draw your clients in, lead them to take the action you want, and provide you with consistent, legitimate leads.
2. It takes time to build a Facebook Business Page following
While Facebook pages can work well for an established business, it takes time to build a following on a new page. It’s not that it can’t be done, but it takes time, which means it also takes money to spend before seeing results. If you have much competition in your location, you will likely need to run ads while building a following. We are not witnessing Facebook ads deliver as accurately since many privacy changes have been implemented for targeting. When we research results like likes, comments, and follows, we are finding people out of the service areas we input for targeting. While Facebook ads are some of the best at targeting people’s interests, they take time and, therefore, money for the AI to start delivering to the right people for results. I am not saying Facebook ads are not a good idea, but without a website to land people on, it takes longer to get results when you send them to your Facebook page. When you have a website, you can get hits on your website, your contact form filled out, AND new followers on your Facebook page from Facebook ads.
3. Google Ads work better attached to a website
We are seeing Google ads working reasonably well for local service businesses, but again, if you have a lot of competition, you will need to pay more for results. It won’t take as much time as Facebook ads, but possibly more money. Google ads work best when connected to your website.
4. You can get leads without paying for them
If you have a website built right for search engine optimization, your website can appear in search results regardless of whether you are running ads.
5. A marketing strategy that includes a website yields success
If you engage in all digital marketing options with the right strategy and help, first and foremost a strategic, effective website tied to a Google Business Page, then social media marketing, and finally ads… that’s a recipe for success.
All this being said, this same formula will ring true for an established business that either has not yet built a website or whose website is currently not effective. You can have the same success by starting with reason one and changing your website from a business card to a lead producer. By rebuilding a strategic website, we have created this scenario for many local businesses; we are confident we can do it for you! Contact us for a FREE consultation.