I have to admit I have days where I feel imprisoned by social media. I have days where I am uninspired about my own brand, and I just draw a blank as to what I should post on my business social media pages... and I'm a social media marketer! I can only imagine how you must feel. If you are attacking your social media marketing with a day-to-day method, then it is easy to fall into this trap. We all get tired, burnt out, and just don't have the creative energy that each day may require to put your message out there.
So what do we do about that?
The first thing we need to do is assess why you are marketing on social media in the first place.
Prioritize the following statements from 1 to 5, 1 being the highest priority or motivation and 5 being the lowest:
__ Because everyone else is doing it. If my competitor is doing it, I should appear next to them doing it too.
__ It is an affordable way to advertise.
__ It is a way to make a connection with my clientele and gain new customers through their networks.
__ It is a way to build brand recognition.
__ To execute kick-ass strategic advertising campaigns that make me money - if I knew how the hell to do that.
Now's the part where I tell you how you should have prioritized your choices, right? Nope!
Actually, now's the part where you get frustrated with me because I am going to say; it doesn't matter how you prioritized them. Each one of the above choices is a perfectly good motivation for delving into social media marketing for your business. However, none of these priorities will work without strategy and planning.
Strategy and planning! How is that making this problem better?
Here's how. One strategy session with yourself or a consultant (like me) can get most of your year of social media posts planned, if not executed. You will save far more time with strategy than you ever will with day-to-day guess work. You can schedule your strategic messages as far as ahead as you would like on your on all of your social media profiles and with tools like Loomly (which I recommend, promote and use myself).
"One strategy session can get most of your year of social media posts planned, if not executed."
Here are some strategic questions to ask yourself to get the ball rolling:
Now you are ready for purposeful posts instead of pop-up posts.
Does that mean there is no room for spontaneity or lightning bolt ideas? No, not at all. In fact, you should have both. You should also respond to current events as they apply to your area of expertise. But now you have given yourself the freedom to do it when you are at your best... when you are inspired... when your frazzled brain has had some rest from the life-sucking monster that is Social Media.
If you would like help planning your year of social media posts and learn other tasty tidbits like:
Rebecca LeClaire is the CEO of STS Media, Marketing and Consulting Agency, and has been helping small businesses grow since 2008 with Business and Marketing Consulting, Marketing, and Website Design.